It’s no secret that video has taken center stage in the world of digital marketing. From smartphones to social media feeds, attention spans now orbit around movement, sound, and story. For small business owners navigating limited resources, tight margins, and a laundry list of daily tasks, video marketing can feel out of reach—or worse, like a luxury. But done strategically, it’s one of the most direct paths to audience trust, brand familiarity, and meaningful engagement. The First Step Isn’t a